How do you pursue a Career in Brand Management?

A Career in Brand Management has always intrigued me. I want to first understand What a Career in Brand Management entails before I invest time and effort to figure out How to start a Career in Brand Management. My research about a Career in Brand Management became a lot more meaningful when I found: https://www.lifepage.in/career/20170905-0001/Arts/Advertising/Career-in-Brand-Management/english

Smriti Ahuja's perspective!

Smriti Ahuja has worked in Brand Management for 2 years & 1 month. Smriti Ahuja has worked in Brand Management as Founder in Blue Letter. In Smriti Ahuja's own words, this is how Smriti Ahuja got into Brand Management: "After doing my graduation in Marketing Communication from Symbiosis, I joined Innovaid as Strategic Planning Executive and then worked with Katalyst as Business Development Manager and thereafter worked with Hathberry as Brand Development Manager. I started my Brand Management Company in 2015 by the name Blue Letter."

Career Video on Brand Management

In a video, Smriti Ahuja has talked about various aspects of a Career in Brand Management. Smriti Ahuja started by explaining Brand Management as: "Brand Management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc." I watched the full video and I absolutely loved it.


In this video Education was discussed as theoretical topics needed to excel at Brand Management, and not as Qualifications needed to enter Brand Management. Smriti Ahuja touches upon these in the Education section of the Video:
  • Strategic Planning
  • Research Management
  • Financial Planning
  • Designing
  • Tools of Marketing
This Career demands specific Skills which only an experienced professional can lay out.
Smriti Ahuja then explains why these Skills are essential for a Career in Brand Management:
  • Communication
  • Industry Exposure
  • Learning Attitude
  • Administration
Positives of any Career motivate one to work hard for the same.
Smriti Ahuja believes that the following are some of the Positives of a Career in Brand Management:
  • Meeting People
  • Exposure to Various Industries
  • Learning to be Patient
  • Wide Scope
There are a few Challenges in this Career which one needs to be cognizant of.
And, Smriti Ahuja believes that one needs to prepare for following Challenges of a Career in Brand Management:
  • Convincing Clients

In the final section of the video Smriti Ahuja talks about How a day goes in a Career in Brand Management. This video is by far the best video on a Career in Brand Management, that I have ever come across. To see the full Talk, one needs to install the LifePage Career Talks App. Here is a direct deep link of the Video: https://lifepage.app.link/20170905-0001

Career Counseling 2.0

This video on a Career in Brand Management was an eye opener and it got me very interested to learn more about the LifePage platform. LifePage has the most comprehensive Career List. LifePage is the world’s most evolved Career Platform. You can use LifePage to find your Career Objective. LifePage also offers the most comprehensive Career Planning process. You can use LifePage to explore more than a thousand Career Options. LifePage has the most exhaustive Career List. It is truly Career Counseling 2.0 Every Career Platform in the world talks about How to get into a Career and LifePage starts first with Why you should choose a particular Career. It is an incredible platform focussed on the right topic. Do have a look at: https://www.lifepage.in

Similar Career List on LifePage

I continued with my research on LifePage and thoroughly studied these links to gain more perspective:

Information about other Career Options

There are innumerable Career options in the world and these are definitely worth exploring:


Interesting Career Articles

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